APTIVA TAKES THE LEAD

Aptiva Care Management specializes in managing the care for traumatic brain injury (TBI), dementia disorders, behavioral conditions, and complex medical crisis situations

Aptiva oversees the many intricate aspects of all medical and health care for your elderly, ill or injured loved one so you can focus on providing love and support.

Few moments in life are as overwhelming and confusing as
when a loved one is facing a medical or healthcare crisis.

In these challenging times, many are left asking: What should we do? Where can we turn?
Who can we trust? The responsibility of making critical decisions can feel like a heavy
burden, as the well-being of your loved one rests in your hands.

At Aptiva Care Management, our highly experienced team is here to lighten that burden
and provide the guidance you need. We specialize in navigating every aspect of a medical
or healthcare crisis, offering support, expertise, and compassionate care at every step.
With Aptiva by your side, you will never have to face these challenges alone.

Our services are thoughtfully tailored to the specific needs of each client
and their family. We are dedicated to improving the quality of life for our clients
while supporting families through medical assistance, full-service case management,
and advocacy—whether medical, legal, or both.

Aptiva Care Management is more than a service provider; we are your trusted partner
in ensuring the best outcomes for your loved one. Let us lead the way and provide the
clarity and confidence you need during life’s most difficult moments.

(949) 459-2155 | aptivacaremanagement.com

30021 Tomas Suite 300, Rancho Santa Margarita, CA 92688
e: info@aptivacaremanagement.com | f: (949) 713-0415

Care Management
At Aptiva, we provide comprehensive care management by overseeing every aspect of your loved
one’s medical care. Through patient advocacy and care coordination, we work closely with healthcare
providers to ensure the best possible treatment at every stage of their medical journey.

Support for Illness, Injury, or Ongoing Health Issues
Healthcare can feel overwhelming when someone is ill or injured, with countless moving parts to
navigate. That’s where Aptiva steps in. We assemble a customized team of professionals—such as
physicians, therapists, registered dietitians, and nurses—and handle all the coordination and
management. This allows you to focus on offering companionship and support to your loved one.
Whether you prefer to be deeply involved in their care or would rather entrust it entirely to us,
Aptiva is here to support you.

Caring for Aging Parents
As your parent ages, managing their care may become increasingly complex—especially if you live
far away. Aptiva Care Management works closely with families and individuals to address these
challenges. By organizing and managing all aspects of care, we ensure your loved one’s comprehensive
health needs are met through coordinated resources. Our goal is to promote wellness,
improve quality of life, and deliver cost-effective solutions—all while giving you peace of mind.

Learn More
Aptiva care managers serve as dedicated advocates for your loved one, ensuring they adhere to
medical advice and maintain their health, even when challenges such as memory difficulties
arise. Below are just a few examples of the assistance we provide:

  • Attending doctors’ appointments and
    facilitating communication between
    the doctor, your loved one, and family
    members (when appropriate).
  • Monitoring adherence to medical
    instructions, including reminders for
    medications and exercise.
  • Managing special dietary needs for
    conditions like diabetes, hypertension,
    or heart disease by following precise
    shopping and nutrition guidelines.
  • Scheduling and reminding your loved
    one about medical appointments.
  • Arranging transportation to and from
    healthcare visits, as needed.

At Aptiva, we’re committed to making healthcare management simpler, more effective, and less
stressful for families and their loved ones. Let us guide you through every step of the journey.

Aptiva Figures It Out For You

Aptiva Care Management provides expert, client-centered support for older adults and individuals facing illness, injury, or chronic health challenges. Our specialized team of geriatric and adult care managers works closely with families, offering guidance and solutions during times of uncertainty. We help families make informed decisions to ensure quality care and an optimal living environment for their loved ones.

By coordinating complex healthcare needs, Aptiva Care Management reduces family stress, minimizes disruptions to daily life, and enhances overall well-being. Our comprehensive approach integrates primary care with a wide range of specialized services, ensuring seamless collaboration among healthcare professionals, caregivers, and community resources.

FEATURES & BENEFITS OF OUR PROGRAMS INCLUDE:

Specialized Medical and Health Care

  • Dementia Care:

Comprehensive evaluation, proactive
planning, and actions to ensure the best
quality of life for those with dementia.

  • Traumatic Brain Injury (TBI):

Assess and manage brain injuries
with a focus on recovery and life quality.

  • Stroke Recovery:

Coordinate every step of recovery, from
hospital discharge to rehabilitation and
reintegration into home life.

  • Behavioral Health:

Evaluate, manage, and provide care tailored
to psychiatric and behavioral health needs.

  • Geriatric Evaluation & Advocacy:

Assess needs, recommend care options,
and advocate for seniors to improve their
quality of life.

  • Clinical and Caregiving Management:

Oversee in-home care teams to
maintain exceptional standards.

  • Medical Management:

Attend doctor visits, facilitate
communication, and monitor
adherence to medical instructions.

  • Medication Management:

Ensure medications are taken correctly,
on time, and in proper dosages.

Lifestyle and Daily Support

  • Special Dietary Needs:

Develop and manage personalized
diets for conditions like diabetes,
hypertension, and heart disease.

  • Appointment Scheduling:

Coordinate timely visits to reduce
duplication and improve satisfaction.

  • Hospital at Home:

Transition care to the home environment
with the necessary equipment and support.

  • Social Activities:

Facilitate engagement in activities that
enrich clients’ lives through recreation,
culture, or social interaction.

  • Communication:

Keep family members updated on clients’
health and changing needs.

Lifestyle and Daily Support

  • Family Counseling and Support:

Guide families on effectively supporting
and understanding the needs of aging
loved ones.

  • End-of-Life Counseling:

Provide emotional support and guidance
during the final stages of life.

Therapy & Rehabilitation Services

  • Cognitive Therapy:

Create a personalized cognitive therapy
program tailored to your loved one’s specific
type of dementia and unique needs.

  • Speech Therapy:

Improve communication skills and address
speech, language, and swallowing challenges.

  • Physical Therapy:

Implement customized exercises to enhance
mobility, strength, and overall physical function.

Comprehensive Care Management

  • 24/7 Availability:

Around-the-clock support from a dedicated
team of healthcare professionals.

  • Coordination:

Manage and synchronize all aspects
of medical and healthcare needs.

Housing, Legal, and Financial Guidance

  • Housing Assistance:

Around-the-clock support from a dedicated
team of healthcare professionals.

  • Home Care Services:

Manage and synchronize all aspects
of medical and healthcare needs.

  • Legal Referrals:

Connect families with elder law attorneys
and provide expert opinions in legal cases.

  • Financial Guidance:

Oversee bill payments or consult with
accountants or powers of attorney.

Additional Support Services

  • Entitlements:

Assist families with federal and
state programs, including grants, IHSS,
conservatorships, and more.

  • Medical Billing Assistance:

Navigate the complexities of the
insurance system.

  • Safety and Security:

Monitor clients’ well-being at home,
recommend safety technologies, and
identify risks like exploitation or abuse.

At Aptiva Care Management, we deliver
personalized, professional support to
ensure your loved one receives the best
care possible. Our holistic approach
not only enhances quality of life but
also gives families peace of mind during
challenging times.

Marc Friedman has built a distinguished career
in the healthcare industry, marked by extensive
experience and a commitment to excellence.

With multiple degrees and certifications in Gerontology, Psychology, and Health Science, Marc is a Board-Certified Gerontologist and an active member of the Gerontology Society of America. Joining Cerna Healthcare in 2008 as Executive Vice President, Marc assumed the role of President in 2016. Under his leadership, Cerna became one of Southern California’s most respected and fastest-growing healthcare providers. In addition to his executive role, Marc holds certifications as a patient advocate, behavioral health advocate, and senior advisor, further showcasing his dedication to advancing care for individuals across various needs.

In 2018, Marc co-founded Aptiva Care Management, a company specializing in medical, geriatric, behavioral health, traumatic brain injury, and neurological impairment advocacy and treatment. He serves as the Managing Director, driving innovation and compassionate care in these critical areas. Marc’s passion for helping those in need inspired the creation of the Cerna Foundation in 2012, where he served as the founding chairperson. This foundation has provided vital support to families in need. In early 2024, Marc was honored to become a founding executive board member of The Side House Foundation, a Southern California non-profit organization dedicated to assisting individuals during medical crises.

An engaging speaker, Marc delivers the widely attended presentation “Brain Made Simple” across the United States and Canada. This interactive discussion simplifies the complexities of the brain and examines its changes with aging, drawing audiences that include physicians, clinicians, social workers, patients, and families.

Marc’s career reflects a profound dedication to improving healthcare outcomes, advocating for vulnerable populations, and fostering a deeper understanding of the human brain and aging.

cell: (949) 632-2128

aptivacaremanagement.com

30021 Tomas Suite 300, Rancho Santa Margarita, CA 92688
p: (949) 459-2155 | e: info@aptivacaremanagement.com | f: (949) 713-0415

marc friedman
managing director

jana mcfadden
director, patient services

kelly renayga
registered nurse manager

kathy gill
cognitive care manager

courtney coulsell
outreach & residential liaison

“Marc provides medical management for eight members of my family. He has
been with my family for over 4 years now and handles every aspect of all my family’s
needs. Where would we be without him? I don’t even want to think about it.”

~ MEGHAN LYNCH MURRAY

Marc and the entire Aptiva team to say the very least did an amazing job in every
aspect of Terry Leftgoff’s medical and healthcare needs. They oversaw and managed
everything! Their very unique hospital at home program was way beyond expectations.
We could not have asked for more, but if we needed to Aptiva would certainly deliver!

~ STEVE GUTTMANN

“Hi Marc, I just wanted to let you know that the doctors, therapists, case managers etc.
at Craig Rehab Hospital have all said what a wonderful job we did with Brett at his home
hospital program and they’re very amazed that he is so healthy and doing so well, etc.
Thank you again! We owe it all to you! You truly are our hero!”

~ CARRIE CHRISTY

“Aptiva Care management is my go to company for case management
and everything that goes with that. Their ability to manage complex cases
have far and away exceeded my expectations. They never let me or
my patients down.I highly recommend them!”

~ SANJIVAN SINGH KOHLI, MD

“Tom has been under Aptiva’s care for over a year since his dementia diagnosis. Initially,
he lacked proper medication, cognitive care, and suitable living arrangements. Aptiva
provided the right treatments, therapies, and home, easing my role as his caregiver.
Now, Tom has less anxiety, fear, and depression, greatly improving his well-being.
This transformation has been a blessing, restoring balance in our lives.
I’m deeply grateful to Aptiva for their compassionate support”

~ DIANE NOVAK

An Educational Presentation

“Brain Made Simple” is a class designed to take the intricate topic of the brain and make it easy to understand. Created by Marc Friedman, Managing Director of Aptiva Care Management, this engaging presentation simplifies brain science for a wide audience. Marc, a Board-Certified Gerontologist with multiple degrees in psychology and decades of experience in senior and dementia care, has shared “Brain Made Simple” with thousands across the United States and Canada.

Interactive & Entertaining

This interactive and engaging presentation is both educational and entertaining. Designed to enhance understanding of the brain’s aging process, “Brain Made Simple” focuses primarily on dementia. Marc explores various types of dementia, with an emphasis on the most common forms, using straightforward and relatable language to make learning enjoyable and accessible for all.

Gain Valuable Insights into Cognitive Decline

Whether you’re a family member supporting a loved one with cognitive decline or a seasoned healthcare professional, “Brain Made Simple” offers valuable insights and practical knowledge. This presentation equips attendees with a deeper understanding of the brain’s aging process and dementia-related challenges.

Join the thousands who have benefited from Marc’s expertise
in this dynamic and impactful educational experience.

For details call Jana: (949) 439-0874